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Tag archive for ‘Process’

How Often Should You Blog?

Blogging frequency is a regular question when I work with clients. The frequency of the blog depends on many factors including: What is your goal? Are you just looking for traffic and going for volume or are you treating your blog as a strategic communication and education platform? If you are looking for mass volume, [...]

Optimization is a Process Not a Project

I get hired to help clients with specific optimization projects. My focus during the project, however, is to get the business to think about optimization as an on-going process. While you can benefit a ton from a landing page optimization, paid search optimization, homepage or email template optimization – it is really the study and [...]