I know what you’re thinking. Here’s another blog about websites and SEO and internet marketing, blah, blah, blah. What can it offer me? Fair question - here’s what I want to accomplish with a site dedicated to Optimization:

1. Build a research resource and tool set for getting people into testing and optimization. There are several very good sites and services out there that help with optimization however I don’t believe there is a good spot that covers optimization as a process across all marketing channels. OptimizationStrategies.com will be that site.
2. Optimization is Not Simple. The optimization process is much more than a top 5 landing page tips or a top 6 things to do with email - it is a process. The most successful people who get the most out of optimization get into it and do it a lot. This doesn’t mean that you have to be an optimization guru to have success, but it does mean that you need to understand the process.
3. More People Need to Understand Optimization. I want to make optimization more accessible and easier to start. I talk to a lot of people about website development, marketing campaigns, user interface, etc. and everyone WANTS to optimize but few people take the necesary steps. Or, if they start, they don’t finish or do a half-assed job. The more people know about optimization, the more people will see the benefit and do it.
4. There are a lot of Resources out there on Testing and Optimization. I want to help you find them, use them and give you some context around which ones are important and which ones aren’t.