Optimization 101 
Optimize Your Video Spokesperson in 8 Steps(1)
We’re in the process of testing a video spokesperson on one of our clients’ site and I wanted to share 8 tips to think about when building this type of campaign: 1. HD Quality – Make sure the videos that you use are always shot in HD. We live in a world where we are [...]
How Often Should You Blog?
Blogging frequency is a regular question when I work with clients. The frequency of the blog depends on many factors including: What is your goal? Are you just looking for traffic and going for volume or are you treating your blog as a strategic communication and education platform? If you are looking for mass volume, [...]
Optimize WordPress for SEO
WordPress is a wonderful blog/Content Management System (CMS) platform, but the default install is not optimized for Search Engine crawling and indexing. There are several things to consider and do to get your WordPress blog optimized for search engines. For each of these, I’ll be following up with specific posts on keyword research, domain purchasing, [...]
Optimization is a Process Not a Project
I get hired to help clients with specific optimization projects. My focus during the project, however, is to get the business to think about optimization as an on-going process. While you can benefit a ton from a landing page optimization, paid search optimization, homepage or email template optimization – it is really the study and [...]