Optimization Strategies

Easy to Understand and Follow Advice on How to Improve Your Online Marketing and Website

Optimize Your Video Spokesperson in 8 Steps

Optimize Your Video Spokesperson in 8 Steps (1)

March 19, 2009 • Category: Optimization 101, Video

We’re in the process of testing a video spokesperson on one of our clients’ site and I wanted to share 8 tips to think about when building this type of campaign: 1. HD Quality – Make sure the videos that you use are always shot in HD. We live in a world where we are [...]

Optimize Your Video Spokesperson in 8 Steps

Affiliate»

Affiliate Marketing Playbook (2)

Affiliate Marketing Playbook

Jeremy Palmer is a well known affiliate marketer. The summary below was posted by AffiliateTips.com after Jeremy’s presentation at the Affiliate Summit. I participated in both the Black Ink Project and Black In Project 2 and say that I learned a lot and appreciated the time Jeremy took to assemble the materials and make the [...]

Optimization 101»

Optimize Your Video Spokesperson in 8 Steps (1)

Optimize Your Video Spokesperson in 8 Steps

We’re in the process of testing a video spokesperson on one of our clients’ site and I wanted to share 8 tips to think about when building this type of campaign: 1. HD Quality – Make sure the videos that you use are always shot in HD. We live in a world where we are [...]

Social Media»

How Often Should You Blog? (1)

How Often Should You Blog?

Blogging frequency is a regular question when I work with clients. The frequency of the blog depends on many factors including: What is your goal? Are you just looking for traffic and going for volume or are you treating your blog as a strategic communication and education platform? If you are looking for mass volume, [...]

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